If you live in New Zealand but want to access the best free streaming platform in the UK, you need a ITVX subscription - it's free!
But there's one problem, it technically doesn't work, unless you're an UK resident living in England, Scotland, Wales & Northern Ireland.
I say technically because there's a simple workaround to bypass this geo-restriction.
You simply need a reliable VPN with UK based servers. You can then watch ITV with just one click, from anywhere in New Zealand.
It really is a three step process...
How To Watch ITVX in NZ in 3 Steps
1. Download and install a VPN. I recommend PureVPN for it's consistently reliable service and affordable pricing.
2. Login, open your VPN and choose the 'UK' servers.
3. Create a free ITVX account using a random UK postcode.
Why You Need a VPN To Watch ITVX?
Due to licensing rights for content, geo-blocks exist to prevent viewers from other countries from accessing the streams on ITVX.
Here in New Zealand we're suppose to use our local TV providers such as TVNZ On Demand or 3 Play or one of the paid services such as Sky. Problem is, they often don't actually have the content you're looking for.
Compare that to a single monthly free subscription with ITVX.
This means you can't watch your favourite shows and sports for free. However you can easily bypass these restrictions if you have a VPN.
A VPN takes your existing IP address from your Internet Provider and provides a new one in a chosen country such as United Kingdom.
All your internet usage is routed via a server in UK such as London or Cardiff before going out to the world wide web, fooling ITVX website into thinking you reside there.
There's many free VPN providers out there, but you'll experience slow service and most likely spyware on your device. You should pick a trusted VPN provider.
If you want to watch ITVX in New Zealand, you need a VPN that offers fast speeds, a robust service and plenty of UK servers.
Best VPN For Watching ITVX In NZ

#1. PureVPN
Best Rated VPN For ITVX
Countries supported: 142 | Total servers: 3,000+ | Devices supported: 5 | Total IP Addresses: 30,000+ | Lowest price: $2.88/mo
PureVPN has been our #1 recommendation for the last three years, as it offers the most affordable pricing for New Zealanders, especially given the strong USD.
With PureVPN you get access to over 100+ powerful, super fast UK streaming servers, which means loading ITVX streams is lightning fast.
They offer a one click, 'UK launcher' which connects in under 10 seconds. It will run in the background while you connect and use ITVX.
Additionally, they offer the ability to connect to servers from 142 countries worldwide. Want to change Netflix region? Want to watch Hulu or HBO? It's all possible.
For the security conscious, they offer a no logs policy, dedicated IP addresses (addon) and the highest grade military encryption.
It's easy to see why PureVPN is so highly rated online, it's one of the world's best VPN providers. Combine this with their 31-day money back guarantee, it's risk-free!
PureVPN can unlock and works with:
They offer support for:
- Torrenting with P2P servers available. Dedicated Chinese servers, Port forwarding, Dedicated IP's.
PureVPN has apps for these devices:
How To Use VPN With ITVX?
A lot of our readers asked for a step by step guide on how to setup and use the VPN.
There are a few steps, we've outlined them into this simple process:
1. Purchase VPN Plan & Download Files
The first thing to do is visit PureVPN and purchase your subscription. While there's no free trial, there is a 31-day money back guarantee (no questions asked).
If you're going to be watching ITVX for years to come (likely), you probably should purchase the 2 year plan for $2.14/mo. It's got the steepest discount.
If you want to test out the platform, you can opt for the monthly plan ($12.95).
You can checkout using various payment methods such as credit/debit cards, Paypal, Alipay, Bitcoin, Payza, Skrill, Western Union and bank transfer.

Enter your payment details, ensure your email address is correct.
Now check your email for your login details. You'll also have a link to download the various apps for your device.
You'll find the apps in the Google Play Store, Apple Store for those on portable devices. You'll find other apps for Windows, MacOS on the official website.

2. Login To Your Account
You'll now be able to login to your app using the username and password.
Make sure you use the purevpn0s before your username.

Once you've logged in you're ready for the next step.
3. Choose British Servers
You can either choose a British server yourself or you can use the UK launcher, which will automatically change your IP address, ready to open ITVX website. Choose London or Cardiff for best results.
After 10 seconds you'll get confirmation that you're connected. You can now manually launch the ITVX website.
If you want to download the ITVX app to your device, you can use this website to sideload the app onto your device.
4. Create ITVX Account
Only register for your account when the VPN is running! Enter a random address during the signup process and a relevant post code - you'll need to use a postcode in England. If you choose Wales, Scotland or Northern Ireland some content won't be available however you'll also get the local content.
How To Get UK Number For ITVX?
Currently there is no requirement to enter or confirm a UK mobile number when signing up for an ITVX account.
What is ITVX?
ITVX is the online streaming service for ITV, one of the UK’s major television networks. Launched as an upgraded version of ITV Hub, ITVX offers both free and premium streaming options, giving viewers access to a wide array of content, including on-demand TV shows, films, and live TV from ITV channels like ITV1, ITV2, ITV3, ITV4, and ITVBe.
Key Features of ITVX:
- On-Demand Library: ITVX hosts a large catalogue of ITV’s programming, including popular dramas, comedies, reality shows, documentaries, and more. Shows like Love Island, Coronation Street, Broadchurch, and Downton Abbey are available alongside new series and exclusive ITVX Originals.
- Live TV Streaming: You can stream ITV’s channels live, allowing viewers to watch shows as they are broadcast, including major events like the Brit Awards, Royal events, and sports broadcasts.
- ITVX Premium: A subscription option that provides ad-free viewing and access to additional content, including an expanded library of ITV shows, movies, and some exclusive series and box sets.
- Personalised Recommendations: ITVX tailors recommendations based on viewing history, helping viewers discover new shows or genres that align with their preferences.
- Accessibility Across Devices: Available on smartphones, tablets, smart TVs, and computers, ITVX provides a flexible viewing experience, accessible anywhere with an internet connection.
- Exclusive ITVX Originals: ITVX offers original content exclusive to the platform, featuring dramas, documentaries, and reality shows that can’t be viewed on regular ITV channels.
ITVX vs ITV Hub
ITVX replaced ITV Hub as ITV’s main streaming service, with a more extensive content library, improved streaming quality, and a stronger focus on exclusives. The rebranding to ITVX reflects ITV’s push to compete more directly with larger streaming services.
How To Get ITVX On TV
The standard app available on iOS and Android offers Google Chromecast functionality or casting if your smart TV supports such a feature. If you don't have either, currently there is no Android box support for the app currently.
Does ITVX Work With a VPN?
According to the official website ITVX does not work with a VPN but these are simply scare-mongering tactics to stop people attempting it.
I've been using ITVX here in New Zealand and abroad since it first launched early last year and can confirm it works very well indeed.
Can we stream ITVX with a free VPN?
There are a few free VPNs available. None of them, however, are safe or reliable!
If you use a free VPN to access ITVX, you will only be able to watch a restricted number of programmes and movies, and you will also experience significant performance issues, lags, jitter, and buffering while streaming. In addition to performance issues, not only are these free VPNs highly prone to being identified by the relevant channels and having your connection immediately interrupted, but they are also extremely dangerous, resulting in misuse or eavesdropping of your private data, etc. So, what is the intent? None!
Therefore, better pay a few pennies than be susceptible to viruses or misuse of data. Therefore, we recommend PureVPN, a high-quality VPN service that is not only untraceable, highly secure, and fast, but also has a 31-day money-back guarantee!
What else can I watch on ITVX?
ITVX offers a diverse selection of content beyond ITV's traditional programming, making it one of the UK’s most comprehensive streaming platforms. Here’s a look at what you can watch on ITVX:
1. Drama Series
- Popular British dramas like Broadchurch, The Bay, Grantchester, Unforgotten, and Vera.
- New ITVX Originals, which are exclusive dramas produced specifically for the platform, such as A Spy Among Friends and Litvinenko.
2. Reality Shows and Entertainment
- Fan-favourite reality shows like Love Island, The Only Way is Essex (TOWIE), I’m a Celebrity…Get Me Out of Here!, and Dancing on Ice.
- Talent shows like Britain's Got Talent and The Voice UK.
3. Comedy
- Classic and contemporary British comedies like Benidorm, Bad Education, Plebs, The Stand Up Sketch Show, and The Larkins.
- Some exclusive comedy series as ITVX develops more original content.
4. News and Documentaries
- ITV News streams live on ITVX, covering breaking news and UK current affairs.
- Documentaries covering crime, social issues, and popular history, such as Crime & Punishment, The Real Prime Suspect, Diana: Her Legacy, and The Queen Unseen.
- True crime series like The Pembrokeshire Murders and Manhunt.
5. Movies
- ITVX offers a rotating selection of films, including Hollywood hits, British films, and classics.
- Genres range from drama, romance, action, and family-friendly movies, with titles frequently updated.
6. Soap Operas
- ITV classics like Coronation Street and Emmerdale, which are also available for catch-up viewing shortly after they air live.
7. Children’s Programming
- A selection of children’s shows through CITV, with programmes like Mr. Bean: The Animated Series, Horrid Henry, and Thunderbirds Are Go.
8. Live Sports
- Live coverage of events like the FA Cup, Six Nations Rugby, Tour de France, and other major UK sporting events.
- Highlights and analysis of popular sports events, along with sports documentaries.
9. Exclusive ITVX Originals
- New content created specifically for ITVX, including dramas, documentaries, and reality shows not available on regular ITV channels, as ITVX looks to grow its original programming library.
10. International Content
- A growing collection of imported series and films from international studios and networks, including some U.S. and European shows that might not otherwise air in the UK.
With its mix of classic ITV programmes, new exclusives, and a range of genres, ITVX caters to all types of viewers and offers free content alongside premium ad-free options through ITVX Premium.
Watch ITVX in New Zealand on various streaming devices
Watch ITVX in New Zealand On iOS
To watch ITVX on your iOS device, simply follow the steps below:
- Subscribe to a VPN service.
- Get our iOS app.
- Connect to an UK server.
- Launch the ITVX app and sign in.
- Stream right away!
Watch ITVX in New Zealand On Android
Here’s how you can stream ITVX app on your Android device while being in New Zealand:
- Subscribe to a VPN service such as PureVPN.
- Get our Android app from Google Play.
- Connect to an UK-based server.
- Open the ITVX app and sign in using your credentials.
- Stream your preferred content from the comfort of your own home.
Watch ITVX in New Zealand On Roku
Just follow these simple steps to access ITVX Sports on Roku.
- Subscribe to a VPN service.
- Configure our VPN service on your router.
- Select an UK-based server.
- Download the ITVX app from the Roku Channel Store.
- Open ITVX and log into your account or sign up for one.
- Enjoy streaming your favourite content!
Watch ITVX in New Zealand On Firestick
Simply follow these easy instructions to watch ITVX on Fire Stick:
- Get yourself a VPN subscription.
- Download the VPN app for your Firestick device from the Amazon App store.
- Connect to an UK server.
- Now download the ITVX app, log in to your account or sign up for one.
- Voila! Enjoy the complete access to ITVX titles regardless of where you are in the world.
Watch ITVX in New Zealand On PlayStation
Simply follow these basic steps to get started with ITVX on PlayStation:
- Subscribe to a VPN.
- Configure our VPN service on your router.
- Select an UK-based server.
- Download the ITVX app from the PlayStation Store app.
- Log in to your ITVX account.
- Stream right away!
Watch ITVX in New Zealand On Xbox
Just follow these simple steps to access ITVX on your Xbox:
- Subscribe to a VPN.
- Configure our VPN service on your router.
- Connect to a server based in UK.
- Download the ITVX app from the Microsoft store.
- Log in to your ITVX account.
- Enjoy streaming UK content in New Zealand without a hitch!
Watch ITVX in New Zealand On Smart TV
Just follow these simple steps to access ITVX on smart TV:
- Subscribe to a VPN service.
- If your smart TV is Android-based, download our Android TV app. If not, configure our VPN service on your router.
- Connect to an UK-based server.
- Download the ITVX app from the app store on your smart TV.
- Open the website and log into your account or sign up for one.
- Enjoy streaming your favourite content from anywhere in the world!
How to sign up for ITVX in New Zealand
If you want to signup, your best bet is to get an UK IP address with a premium VPN like PureVPN. Here’s how you can access ITVX in a matter of seconds:
- Subscribe to a VPN service.
- Download our app on your device.
- Connect to a server where ITVX works, such as UK.
- Open ITVX and log in or sign up.
- Enjoy your favourite shows on ITVX without any restrictions!
Table of Contents
Frequently Asked Questions
Q: How can I watch ITVX in NZ?
A: You can watch ITVX by using a premium VPN provider that offers servers in UK. You can learn about the #1 solution we recommend by clicking our article here.
Q: How much does ITVX cost?
A: You can purchase a subscription for free. There is no fee per month which includes 2-3 devices of simultaneous streaming. You will need to use a VPN if you live outside the UK.
Q: Does UK ITVX work in New Zealand?
A: Yes, it definitely works and is possible to get ITVX working in New Zealand. We have successfully watched many shows from Auckland, Wellington and Christchurch.
Q: Do I need an UK mobile number?
A: No you don't need a mobile number for ITVX signup.